What is Smart Search?
Smart Search allows you to find profiles using natural language queries like:
- “Empathetic users who enjoy puzzles”
- “Adventurous travelers under 30 in Berlin”
- “Early adopters interested in sustainability”
- “Analytical minds fluent in Spanish”
Instead of rigid filters and dropdowns, Smart Search understands how people describe people — letting you instantly discover the most relevant segments across your user base.
What’s New in Zapier?
You can now use Smart Search as an action in your Zapier workflows.
Here’s what that enables:
Pull profile segments on demand
Use any trigger (e.g., a new form entry, button press, or daily schedule) to search for matching users via Smart Search.
Route results to your favorite tools
Send matching profiles to:
- CRMs like HubSpot or Salesforce
- Email tools like Mailchimp or Brevo
- Google Sheets or Notion dashboards
- Slack, Discord, Airtable, and more
Build advanced automations
- Start a campaign when a matching segment is found
- Alert your team when a niche persona appears
- Generate reports based on mood, traits, or behavior
- Feed insights into LLM agents, product tools, and analytics
Why This Matters
Your user data is a goldmine. But until now, tapping into deep personality traits, preferences, or intent required custom logic and dev time.
Now, with Smart Search in Zapier, anyone on your team can say:
“Give me all introverted creatives who love long-form storytelling”
…and instantly use those results in any workflow or tool.
This opens doors for:
- Marketing teams to build targeted campaigns
- Sales teams to prioritize high-fit leads
- Researchers to find niche personas
- Product teams to track sentiment and intent shifts
- AI agents to dynamically adjust based on user type
🚀 How to Use It
- Open the Zapier integration
- Choose any trigger — or run it manually
- Add “Smart Profiles Search” (GetProfile) as an action
- Enter your query — just type what you're looking for
- Map the result to any app Zapier supports
- Turn on your Zap and let automation do the work
Want to search for multiple queries? Chain Smart Search actions together to build compound logic!
🔗 Try It Now
This feature is part of our Zapier Early Access — available now in your GetProfile dashboard.
Need help setting up your first Smart Search Zap? Check out our Zapier docs, or reach out to our team — we’re happy to help you build your first workflow.
💬 Let’s Build Smarter
Smart Search isn’t just a new feature — it’s a new way to connect what you know about your users with what you do in your tools.
With this Zapier action, the entire GetProfile profiling engine becomes an on-demand insight layer — ready to power personalization, segmentation, and automation across your stack.
We can’t wait to see what you build with it.